But who isn't a little curious about Canadian Tire? It's in our Canadian DNA.
At least it's in mine. Growing up in Welland, ON, my brother and I both worked there. My brother's true ambition however was to be a Gas Jockey. He thought the ladies would be enamored with a man who knew his way around the pump. Nowadays, who would know that feeling better than Canadian Tire CEO, Stephen Wetmore.
When I shot him for this month's Report on Business magazine, I had to know:
Who is the man behind the Tire?
 |
| ROB: How to Fix Canadian Tire |
Unfortunately, I can't say he imparted much on me personally. But I do think some of these shots say more about the man than I'll ever really know.
One thing does remain clear. With all the self-service stations around town, we all have become Gas Jockeys now. Haven't we dear brother, haven't we?
